Ah, boundaries. It’s one of the stickier subjects in life, both in personal and professional aspects. While they’re absolutely necessary for preserving your sanity, it can be a difficult line to draw when you know it’s possible that it could disappoint others. 

Technology is always changing to offer new solutions and alternatives to increase efficiency and productivity. While it can seem overwhelming to keep up with all the digital tools available, it doesn’t take long for us to feel dated and behind-the-times if we’re not evolving alongside the technology market.

It may seem off base to think about growing your business in the middle of a global pandemic, but hear me out. Right now, we have an opportunity to dig deep into our businesses and transform them from the inside out. Weddings are postponed and we’ve got into a holding pattern with our clients, but we can still be using this time to book more clients for the future, reevaluate our systems, and tweak our workflows — all to come out stronger on the other side of this public health emergency.

An inbox full of inquiries is never a bad thing, but it can quickly feel overwhelming when each of them is on a deadline. In modern society, we've seen a shift in consumer behavior that shows that buyers are doing extensive research on purchasing decisions, and they're quick to skip over any company that doesn't reach them on their level. 

Things have gotten tricky for those in the throes of wedding planning, as the spread of Coronavirus has companies shuttering their doors temporarily and people are asked to self-isolate at home. For an industry that thrives on face-to-face interactions, the special events industry has been hit especially hard by this crisis.