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Bad Reviews in the Digital Age: Here’s the only way to handle them

There’s nothing more disappointing than seeing a new review for your business and finding out it’s more criticism than kudos. At first review, a bad review feels like a gut punch — you start questioning what you could have done differently and where things went wrong. Nowadays, it feels harder to handle when you know it’s posted for the public to see. Life was a little easier when negative testimonials were strictly a thing of surprise phone calls and emails.

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COVID-19: What are Your Next Steps? WIPA Members Share

It’s no secret that we’re all in the same boat of looking ahead (cautiously so) once the fog of COVID-19 clears. But a lot of you, not unlike myself, may be thinking: how can we really plan our next steps when there’s seemingly no end in sight?

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How to Prep for Your Hair and Makeup Trial

I have met with hundreds of brides in my twelve year career and let me tell you gals, the questions are always the same when it comes to preparing for your bridal trial. Do I wash my hair? Do I come with no makeup? What do I need to bring? Don’t worry gals I’ve got you covered, here are the top 5 things you need to know when meeting with your artist.

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Aisle Planner vs. Honeybook: An In-Depth Comparison

The last several decades have seen a technology boom that has afforded the entrepreneurial-minded the ease and simplicity of running a business from anywhere. Every year, there are new digital products to meet the needs of the self-employed and small business owners — time-tracking apps, digital contracts, internal communications systems, and so on. If there’s a need, there’s a solution.

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